soft pedal something — tv. to play something down; to de emphasize something. (Refers to the soft pedal on the piano.) □ Try to soft pedal the problems we have with the cooling system. □ I won’t soft pedal anything. Everyone must know the truth … Dictionary of American slang and colloquial expressions
soft-pedal — soft pedals, soft pedalling, soft pedalled VERB If you soft pedal something, you deliberately reduce the amount of activity or pressure that you have been using to get something done or seen. [V n] He refused to soft pedal an investigation into… … English dictionary
soft on — (something) to not oppose something strongly enough. His opponents accused him of being soft on crime because he opposed the death penalty. Usage notes: often used with crime, and often used in a political context, as in the example … New idioms dictionary
Soft drink naming conventions — Soft drinks are called by many names in different places of the world. Africa Ethiopia Soft drinks are generally known in Ethiopia by the Amharic word leslassa , meaning literally smooth . The popular brand names Koka (Coke) and Mirinda (Orange… … Wikipedia
soft — [ sɔft ] adjective *** ▸ 1 not stiff/firm/rough ▸ 2 gentle/pleasant ▸ 3 kind/sympathetic/gentle ▸ 4 not difficult ▸ 5 about water ▸ + PHRASES 1. ) a soft substance is easy to press or shape and is not hard or firm: George tripped, falling into… … Usage of the words and phrases in modern English
soft — [sôft, säft] adj. [ME < OE softe, gentle, quiet < sefte, akin to Ger sanft < IE base * sem , together, together with > SMOOTH, SAME: basic sense “fitting, friendly, suited to”] 1. giving way easily under pressure, as a feather pillow… … English World dictionary
soft sell — ➔ sell2 * * * soft sell UK US noun [S] ► MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: »Advertisers are adopting the soft sell for those who enjoy housework. ► COMMERCE something that… … Financial and business terms
soft — adj Soft, bland, mild, gentle, smooth, lenient, balmy are applied to things with respect to the sensations they evoke or the impressions they produce and mean pleasantly agreeable because devoid of all harshness or roughness. Soft is applied… … New Dictionary of Synonyms
Something Wicked This Way Comes (novel) — Something Wicked This Way Comes … Wikipedia
Something Positive — logo, Mr. Personality. Author(s) R. K. Milholland Website http:/ … Wikipedia